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Post Production for PHILIPS

Most of us know Phillips as one of the largest electronics companies in the world. Few of us know that the company’s pursuit of perfection, while working on its production, can only be matched by the same pursuit, regarding advertisement. However, sometimes, though, creative vision of every company needs a bit of correction.

Publication date: 15.11.2016

In that case, Phillips representatives wanted to show to their clients every minor detail of a QuickClean juicer’s operating principle. As a requirement, a video had to contain in itself technical description of the household appliance as well as to look really bright and juicy.

The main idea was to physically cut the juicer, filming the parts. GBP agency’s specialists were able to convince Phillips representatives to change the approach on the fly. As a result, every part of a juicer was modeled using CGI. Those exact models were used as a basis of the commercial.